b'WHAT ARERAYISMS?We do business a little differently here at The Enterprise. People hire us for who we are, as well as what we do. At the 0 S O K R O O I T C U D 2 T N I | O B M I R 21 N AY end of the day, business is personal. People must respect and trust us for our business to be successful. Our Core Values express who we are: Do the Right Thing, Have Passion and Enthusiasm, Pursue Excellence by Constantly Raising the Bar, and Do Whatever it Takes.While our Core Values guide our business, our Rayisms serve as catchy reminders of how our values guide day-to-day operations. Some address general problems and solutions, while others address situations. Either way, they are an important tool for us to communicate, both internally and externally, how our family of companies operates.We see Rayisms on our office walls, and hear fellow team members quote them. This book explains what our 16 Rayisms mean and how to apply them.Enjoy!Todd SachseRichard Broder4'